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The Power of Presence III

Posted on March 17, 2019October 9, 2019 by Admin

In previous articles on this subject I have talked about how the internet – email and blogs and web sites – have given us a powerful marketing tool that was unavailable a decade ago. And that we would be crazy not to take advantage of them. I also talked about the importance of joining at least two associations – one writing-related so you can share in the wit, wisdom and warmth of your colleagues who are in the same boat …

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The Power of Presence – Part II

Posted on March 7, 2019October 9, 2019 by Admin

Last issue I suggested that the power of presence via the Internet (email – web sites – blogs) has really changed the face of marketing our services. They all allow us to very easily and fairly passively market our services and information related products.
Certainly there is no excuse not to have customized signature lines in your emails. And if nothing else your blogs can serve as an online repository to some of your writing samples. That way you just …

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The Power of Presence

Posted on February 28, 2019October 9, 2019 by Admin

I don’t do any marketing anymore. I market all the time. Huh? A little contradictory.

The second statement reveals a basic truth about the freelance life. You are marketing all the time whether you intend to or not. If you choose to answer the phone and talk to a potential client you are marketing. If you let the answering machine pick it up, you are still marketing your message – such as you can in a short annoying machine message. …

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Thoughts on Hiring A Freelance Annual Report Writer

Posted on February 28, 2019October 7, 2019 by

My friend and colleague Ian Griffin has written a first class article on the factors to consider when hiring a freelance Annual Report writer.

It can be found here. …

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Starting Over

Posted on February 6, 2019October 9, 2019 by Admin

Pretend for a moment that you were starting over. That you were setting up your writing or consulting business for the very first time. What would you do differently? It’s a brand new world out there. Or is it?If you are slightly fossilized like me, then perhaps when you first hung out your shingle, fax machines were so “de rigueur” that you actually charged your clients for each page you faxed to them. Not for the content, but for the …

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Emergency Work

Posted on January 8, 2019October 9, 2019 by Admin

A few weeks ago – at about 10 pm on a Thursday – I got a semi-frantic email from a semi-frantic consultant who was due to give a speech on Saturday – and “would I be free to give him a hand with editing his draft?” He would have it to me by three or four Friday afternoon.
It was one of those instances where I had to make a fast decision. I was working on another speech for a …

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They Need Us More Than We Need Them

Posted on January 1, 2019October 9, 2019 by Admin

I know I have talked about this before. And I know you have read this from other marketing people. I am talking about the mantra that says “in the service sector, people do business with people they like and trust.”
Let me give you an example.A few months ago I got a call from a senior executive who wanted some help with a convocation speech he was to give. It was strictly a word of mouth referral.

Now of course …

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