Fearless Freelancing: Marketing Mantras
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The Marketing Mantra Entries....


"Make it easy for your clients to tell other potential clients about the great work you do. Oh, and one more thing. Do great work"

Malcolm Weinstein
Vancouver, BC



"Always leave one typo on the last page of whatever it is you want the client to read. Offer them 10% off if they can find it. It makes them carefully read every word you've written, plus there is an incentive for them to save a few bucks - be they cheap Canadian or worthless US dollars. And when they find your silly blooper, they'll feel great about themselves....and YOU. Everyone wins!"

Jan Vanvechten
Van Vechten Company
Boca Raton, Florida


"Through all situations and projects - value good connections; to the client, to the work, and—most importantly—to your gut."

Janice Bennett
Direct Inprint Communications
New Westminster, BC


"What's right for the client is writing for you."

Margaret Barr
Storyteller
The Main Story, Vancouver, BC


"It’s all about building relationships and loving what you do – after that, everything else just falls into place."

Trina Ricketts
Freelance Writer / Media Relations
White Rock, BC

"If you truly believe you can provide the best service to your client, then you have to charge enough to stay in business. For their sake"


Jennifer Brooks
Twilight Writers
Writing and Editing Services
Vancouver, B.C.


"Get your ass in front of the computer"

Terra Marco
Copy Writer/Editor
Richmond, B.C.


"Think like your client, know what they want, then give them more than they ask for"

Ruth Raymond, ABC
Ruthless Editorial Services, ABC
Vancouver, B.C.

"The customers best interest always comes first"

Lee Brodsky
President, The Carey Group
Towaco, NJ

"Others have the right to misinterpret my actions - and probably will"

Suzen Fromstein, M.C. Inst.M., Producer
THE WRITE CONNECTIONS INC
Toronto, Ontario

"Try to make a positive difference in every life you touch"

Desiree J. McKim
Vice-President, Director of Client Services
VAN VECHTEN & COMPANY
Boca Raton, Florida

"Put yourself in the other person's shoes"

Asa Zanatta
SPIRIT Communications
Vancouver, British Columbia

"If a good presentation leaves a good impression on your audience, what kind of impression do you think a FANTASTIC one will leave?"

Nina Spencer & Associates
Keynotes and Workshops
Toronto, Ontario

"Never waste a stamp. Every time you send something to a client, pay a bill, or send a greeting card, enclose a promotional flyer or brochure."

Barbara Florio Graham
Simon Teakettle Ink
Gatineau, Quebec

"If not you, then who? If not now, then when?"

Colleen Coplick
Type A Public Relations
Vancouver, British Columbia

"Everyone needs an editer"

Stan J. Backs, M.Sc., P.Chem.
Chemist, Metallurgist and Wordsmith
SynchroComm Inc.
St. Albert, AB